Scripts & Dialogues - Sellers

Sellers
  • If I can come and take a look at it, it’ll be accurate in my estimate
  • I will alert you constantly when…
  • What are your considerations in this decision?
  • I just want to help you make a good decision here today
  • Is there a reason? If there is, I am willing to accept it and leave if I can’t fulfill it
  • Have I represented myself as the type of person you’d like to deal with
  • There is no advantage to you in working to take advantage of these benefits
  • So that I can do the best possible job for you to help you in your present situation
  • Why are you moving
  • That will help me to do a really good job in helping you
  • I’ll take that under consideration and figure out how to pull that off
  • Is there anything in here that you feel will hinder you vs benefit you
  • I prefer to do business on a handshake personally
  • It’s a small fee we charge to offset the costs of all the extra services we provide
  • Does that make you more comfortable with it
  • When we get to closing if you didn’t feel we’ve earned it we will simple live through it
  • Write in to the contract how much you want to get paid
  • More money in less time with no hassle
  • What is the preferred closing
  • What is staying with the home that is not included in the MLS listing
  • Vision cost to them what their future looks like with a lower price
  • Would you entertain an offer at a lower price
  • A collaborative conversation about what’s next
  • This is 180/day agreements
  • When you hire me you are hiring a bridge architect...someone to help you create the bridge between what you want and what the market is willing to give
  • The bait is the price of your home
  • When it’s hard to borrow money prices drop
  • I’ll always extend you the courtesy of telling you how it is.
  • Fees allow us to serve you better
  • When a buyer buys directly through a listing agent, they pay x and on average, we sell for x.
  • Most people don’t wake up as home sellers.
  • You always get the benefit of higher offers.
  • The express purpose of the MLS is to facilitate a unilateral offer of cooperation and compensation between Real Estate Brokers. 
  • if i could get you your price even after commissions would you be open to discussing that with me
  • were you wanting to pay the least amount or were you wanting to make the most at the end of the transaction
  • buyers have said no to our price
  • how you qualify is the person buying your home we will guarantee the sale of theirs in order to make buying yours easier
  • i buyer does not give you an opportunity to get a higher offer but we do
  • there is no data right now from what I can tell that would support that price
  • Lower monthly payments, increase purchasing power which means they can offer you more
  • Follow a proven path and set up systems that will carry you forward
  • What you’ll often find is that you will put more money in your pocket with our help than without it
  • I don’t mind doing this. After the open house today why don’t I swing by and give you an idea of how much we can sell your home for and how long it would take to get it sold
  • It’s high but not outside the realm of possibility
  • Low fees mean very little when attached to a poorly constructed strategy
  • It’ll take both people to execute the tips I give you
  • We’ve been nurturing these people for many years
  • When you list with me you are buying money at a discount. Pay me 5% to gain 3%
  • Last longer looks better and maintains a higher re sale value
  • Sales Price – Net Number – speed of Sale – a little to no hassle = seller priorities
  • Banks look at private sales as more vulnerable
  • Buyers today are not on the MLS. Lazy Realtors are
  • The countdown timer begins from day 1 on the MLS and that hurts you
  • If price is a function of supply and demand it only stands to reason that if we can create more demand for your home we will also get you the highest price
  • Everyone is in our database because they take action at some point in time
  • Will you be offering co-operate commissions
  • I’ve got oodles of buyers
  • Here is what we do that is way ahead of everyone else
  • Here is what we do that will make that happen
  • My obligation is to the sellers I represent and my clients fully expect that
  • Low fees mean very little when attached to a poorly constructed strategy
  • when a prospect tells you "another agent will charge us less" say "that's interesting because another client will pay more"
  • insurance against disruption in closing
  • in order to bring them over I need to get your written authorization to do it and here is the agreement
  • i have to impact the value of your home by more than what you are compensating me
  • Homeowners protection program
  • Realtors are synonymous with advertising what they have - themselves or listings
  • the fees are a relevant part to a strategic solution
  • you don't know it has hit the top until it starts going down and then you've likely sold for less
  • Realtors are synonymous with advertising what they have - themselves or listings
  • Can we change the price and market it to everyone
  • You want to sell and we have the buyers for your home in our database
  • My commission is an investment with a return
  • Assuming we can come to an agreement on price and our fee are you okay with us handling the sale for you
  • Services have to be adequately and fairly compensated
  • A traditional Realtor really only models your home to other agents so they can market to their buyers
  • If you're going to offer it to them at that price why not offer it to everyone
  • If buyers felt it was worth that they'd buy it
  • The commission is an investment
  • I'll ask the buyer to fund the commission
  • People will make an offer over asking on a property that is priced well before they will make an offer on a home they feel is overpriced
  • people buy on terms. Not price
  • 2 things are likely to happen in the next 6 months. inventory will soar and prices will fall
  • if I was able to show your home virtually and keep you completely safe would you be willing to sell
  • avoid the race to the bottom when shopping for a Realtor
  • Unfortunately the Buyers are not interested in your home at that price
  • assuming we can come to an agreement on what the buyers are willing to pay for your home and the bottom line net proceeds are you comfortable with us handling the sale for you
  • what price did you refuse because in hindsight you bought the house back for that
  • All Realtors are amazing but the best one is the one that helps you sell your home
  • you sell it or you sit on it
  • would you be interested in us adding your Home to our list of off market properties
  • the experience of your home online must be exceptional
  • what do you want to pay opposing counsel
  • we will bring your home to the market place in a unique and exclusive way to increase demand
  • the average Realtor will invest a grand total of $124 marketing your home
  • we increase demand by focusing on the person we feel is most likely to buy your home and then removing obstacles for them to do so
  • the best way to help you is through increased demand
  • Allow me to provide you a more refined estimate by sharpening the pencil.
  • I don’t work to list your home either. I just want to sell it.
  • Provincial law requires written permission for me to bring buyers through your home.
  • There is no better date than actual showing activity on this home.
  • My job is to create more demand for your home in order to increase perceived value.
  • There is a really big difference between competition and comparable data. 
  • These buyers are a high match for your home.
  • Being a FSBO often means spending too much time with unqualified people answering calls at all hours and waiting a long period of time for a house to sell.
  • you create more for the home when it is not part of the inventory of other houses
  • the reason we do it at singing is because there is full transparency at that time
  • this guarantee makes your home more desirable to Buyers
  • We've got 3 full time Marketing Assistants pushing out content about your home all day long to get it sold
  • The level of sophistication required to be a Realtor today is rising
  • when they perceive you are anxious to sell more Buyers show up and more Buyers create more demand
  • when you market and advertise features all you do is create a commodity
  • it is not in your interest to fund opposing council intentionally
  • how would it benefit you if I told all the Buyers just go buy anyone's house and if your home does not sell I will Buy it
  • we have thousands of motivated Buyers calling us each month and thousands in our data base looking for a home now and a world wide Buyer Agent network of 55000 Realtors
  • would you be interested in buying Real Estate as an investment if it was a really good deal for you
  • how aggressive we are is how aggressive we are going to be in finding the right buyer for your home
  • Price is a function of Supply and Demand which means demand is a function of marketing exposure
  • We will net you a higher price and receive better terms or both
  • a full time commercial about your home that audibly and visually tells people about the benefits of your home and how it could enhance their lifestyle
  • a sign in the yard is a whole lot better than a sign in the car
  • you get the best of both worlds. the ability to secure the best offer to maximize your hard earned equity with the peace of mind that your home is already sold
  • we can let the market maximize your equity
  • why would you settle for one offer when you can receive several
  • we take your criteria and cross match it with our existing data base of buyers and then call on those people specifically to tell them about your home
  • the way buyers look at your home is not the way we live in it
  • the ideal Seller is one looking for the most amount of money but can wait for it
  • let's see what an owner occupant will bid for your home. if you'd like to see what that looks like we could definitely showcase that
  • paying a Co operation fee is abdication of the responsibility to sell the house
  • r bid creates the perception that this is a third party sale
  • if I don't produce an offer acceptable to you considering My commission don't accept it
  • I don't ask for compensation unless we exceed your bottom line number
  • I don't receive receive compensation unless you calculate the commission and your net bottom line and it is acceptable to you
  • Sandie, if we can come to an agreement on the list price and you'll allow us to execute our marketing plan in its totality, which has been specifically designed to give your home maximum exposure and dramatically increase the number of buyers and become interested in buying your home, the chances of your home not selling is next to zero. Which will be okay with us Sandie, marketing your home to the maximum amount of buyers in order to get the highest sale price possible. 
  • Seller Benefits
    Empathy vs sympathy - be them
  • I am looking for ways to improve my service to clients. Are there areas where I am falling short? Please be candid 
  • May I be totally up front with you? 
  • Accumulation of 20 worth of work and study 
  • Work and study 
  • We have a smart sellers program that allows you to sell the property yourself while it is listed with me
  • I want to go over my 119 point marketing plan and i want to show you how we get homes sold fast, for more money, and with less aggravation
  • We want to show you how we can get you more money
    How well do you activate benefits ?
    Homeowners facing foreclosure often stop taking care of the house they will soon be leaving. Maintenance costs money and people in this situation are not eager to invest in a property that will soon be taken from them
  • Real estate prices fluctuate with the cost of housing, the cost of money, what people are making, and the confidence in the ability to keep making it
  • De clutter, de personalize, clean and polish, reorganize, accessorize
  • Private preview open house
  • My theory is
    The Listing Presentation Scripts
  • Show up mentally
  • Remember your purpose
  • Focus on price and motivation
  1. Do you mind if I take a quick look at your home?
  2. Do you mind if we stand at the bar? Or sit at the kitchen table?
  3. I wrote down three… real important questions for you..
  4. Do you absolutely have to sell your home? Fantastic!
  5. Will you price your home to sell? Great!
  6. Do you want me to handle the sale for you? Excellent!
(if they say yes, go to the contract), if not go to the next step
  • Five Minute Presentation
  1. 4.At the end of my presentation tonight, one of three things will happen
    1. You will have the opportunity to list your home with me
    2. You will decide not to list your home with me, or
    3. I'll decide not to take your listing, anyone is fine.
    4. Let us quickly take a moment to review the questions i asked you over the phone
  2.  5. Let us quickly take a moment to review the questions I asked you over the phone
    1. You said you were moving to       right?
    2. And, you said you have to be there by,     correct?
    3. You would like to price your home at           right?
    4. And, you said you owe $        , is that correct?
    5. Now, you weren't planning on selling it yourself, were you? Terrific !
    6. You did (did not want your money out, correct? Wonderful
  3.   6. Now,  there are only two issues we have to look at tonight. One is your motivation to sell       this home, and number two is the price we set on your home.  Do you understand, those are the only two issues in selling real estate today? Great!
    7. I have prepared what we call a CMA. There are two parts to this research.  One part we call fantasyland, which are people’s expectations of what we list homes for.  The second part, we call reality, what we sell them for.  Where do you want to spend your time? We will decide tonight where you are going to spend your time. Let us go through it together (go through CMA)
    8. Now that you have seen these prices, I am going to recommend a price of $__________! Will you list your home for that price tonight? (if they say yes go to the contract, if they say no, then proceed.)
    • Twenty Minute Presentation
  4. 9. What price do you absolutely want to list your home for? $______, ouch!
    10. Based on that, there are 3 real important questions I want to ask you
    1. Specifically, why do you feel your home is worth $________ more than your neighbours?
    2. If they were purchasing a how, and two were for sale, one for $, and one for $, which would you buy? Exactly!
    3. Don’t you think most buyers think just like you?
  5. 11. I am going to recommend, again, a price of $________. Based on what we know, do you want to list your home for that price tonight? ___ Terrific!
    • Going for Your Price Script
  6. 12. May I tell you what happens when a property is overpriced?
    1. You have fewer showings, than if it is priced right, meaning, less people will even look at your home, just because of your price, and
    2. At your price, you will be helping the competition sell their home, can I explain?It is very common when agents show the property, that they show the one that is overpriced in this case, yours. (then say) if you like this one at $____ you will love the one down the street at $______.
  7. 13. Therefore, I am going to recommend, again a price of $_________, based o what we know, do you want to list your home for that price tonight?
    (if they say yes and want to start a higher price, either smile and take the listing or go to objection handler #4)
    • Allow us to arrange for a No Obligation, No Commitment Exploratory Meeting
    • Allow us and provide me with the opportunity to share with you our insights, homeseller benefits and strategic technological solutions without any obligations.
    • Consistently and in a committed way communicate the Legacy House Member Reward Program to DB
    • I’ve got programs that can help you get out of the situation you are in.
    • Yes, I have hundreds of buyers - if you would be willing to cooperate with Realtors, I’d be happy to match the criteria of my buyers with the features of your home.
    • I can put your listing in my database to hopefully match the features of your home with the buyers we are working with.
    • Do you have a friend or family member that you would be obligated to list with or would you be up for interviewing aggressive agents?
    • Are your listings currently on over 35 consumer search sites?
    • Recessions are caused by the build up of imbalances and some sort of event or policy change that causes investors, consumers, businesses, and regulators to become more risk-averse. *


  8.  
    • The housing market is seasonal. Traditionally, in the first half of every year, sales and average price climb to their highest levels in late spring before trending lower from July onward.
    • Don’t talk too much. Your goal is to get in front of them and get the contract signed.
    • If we can make the numbers work and everything works out, is there a reason why I can’t earn your business?
    • When might you consider exploring other options?
    • Would you see value in viewing pictures of the inside of all the homes  that fit your search criteria rather than drive around and see agents and schedule individual appointments to see the inside of each home?
    • What part of our Consumer Awareness Hotline got your attention most?
    • What got you to lead your name and number?
    • Make them want it more than you have to give it.*
    • Why is this so important to you?
    • Before you open up this package, call and listen to this 24-hour welcome line and you will hear what to do first.
    • How long are you going to try to sell this property on your own before you decide to explore other options?
    • Have you sold it yet?
    • Membership reward referral
    • Cash reward program
    • Time is your only risk.
    • I am not here to be right or to be the all-knowing guru.I am here to help you get results by providing better options.
    • Mr. and Mrs. Seller, nowadays if you wanted to know something, would you try and find the answer in a book or newspaper or would you simply Google it?*  


  9.  
    • Unlike the stock market where prices can plummet, trading can be halted, and government intervention could mean shareholder misery. Real estate is a great investment.
    • Real estate is cyclical - and after each cycle - the market comes back bigger and better than ever before.
    • I would like to mail you something that you may find useful and helpful. What is the best way for me to do this?
    • Give potential customers the opportunity to get the information they need whenever they want and on their terms.
    • I am going to answer all of your questions but before I do, I need to have you see the system because it will provide a framework for the answers. I am going to give you ___% of the homes listed for sale on the MLS sell during the initial listing period.
    • Talk to them as though they really want to know.
    • Come to a compromise.
    • I am sure you would understand that if this was your property and you had hired me to represent you in its sale, you would expect me to collect contact information from everyone that inquired about it.
    • If I offer a solution, would you commit to buy?
    • That makes sense.
    • That is a great question.
    • I turn down more listings than I take. I will turn the listing down if I don’t think I can help you sell it.
  10. If I needed to get a hold of you right away, what number would I call?  
  • Superior statistics
  • Draw on our experience which cuts down on hassles and makes for smooth on-time closings.
  • Our team system delivers better service and results
  • Exclusive right-to-sell agreement
  • Our team sold 1,999 properties in 2010 - 849,000,000 in real estate sold. 205 agents and 35 staff.
  • I value your opinion.
  • I am flattered that you called.
  • Give yourself a strategic advantage.
  • What is important to you about that?
  • What about that motivates you?
  • Your signature is a consideration of value.
  • Are we on the right track?
  • What else do you need to know?
  • Does this make sense?
  • How does this sound so far?
  • Would you be open to discussing a sale?
  • That sort of approach may not serve you very well. Can I tell you why?
  • Who sells the most hamburgers in this area? Do they make the best hamburgers?
  • You need a unique approach/attention.
  • Ads create activity and awareness but not sales.
  • I am very comfortable offering this because nobody has ever used it.
  • How am I doing?
  • What can I do to be more helpful?
  • What do you need to see/hear/feel to help you choose my solution to meet your needs?
  • We will match your home against our pool of hundreds of investor and professional home buyers, our buyers-in-waiting group, our city-wide buyers agent network and implement our sales system.
  • We will secure the best financing program available for the buyer and provide you with verification of the buyer’s ability to close quickly.
  • We will prepare the offer with the terms, provisions, and addendums weighted in your best interest.
  • Are you ready to start getting some offers?
  • We have over the last 24 years to make this as risk-free as possible for you.
  • We have a unique bid and sales process.
  • A guaranteed minimum bottom line amount.
  • We only get paid after we reach your bottom line dollar amount.
  • Let’s set the stage properly for you.
  • Raises in pay come through demonstration of value.
  • Replace listing with authorization to sell
  • Buyers come to us daily as a result of our unique consumer programs, reports, and other properties we are offering up for sale.
  • Written authorization to sell
  • I am a conduit to the best buyers willing to pay top dollar
  • Demand impacts outcome - let me help you to create more demand.
  • If price is a function of supply and demand, it would only make sense that the agent who can create the most demand for your home would be the one that can get you the highest price, which in turn, leaves you with the most $ in your pocket.
  • We specialize in getting homes sold quickly and safely.
  • We have a pool of several hundred serious cash buyers in our database as well as our city-wide buyer agents network and we reach out to and communicate with these motivated buyers through our dozens of internet websites and other proprietary methodologies.
  • We will even buy a buyer’s home so they can buy yours.
  • We can guarantee you in writing that you will get X in your pocket after any expenses or commissions and do this quickly and safely. Usually within 30 days.
  • If we don’t feel we can get your home sold, we politely tell you so.
  • When we secure a buyer, we will get a fee or a commission but only if it is there after you get your $; while we are doing this for you, you could even sell the home on your own and not have to pay me anything.*
  • All of our agreements are day-to-day so you are not boxed in and you are in total control and have options. *
  • Let me spend some time working on this and researching the value range of your home using our access to the tax records, appraisal database and local MLS systems.
  • Let’s get these buyers into your home this week and work on offers.
  • If what I say appeals to you and you feel comfortable and confident that we can sell your home quickly and safely, can we establish a business relationship at our meeting?
  • How many principals are there? How many should we expect at our meeting?
  • We are not looking to list the home, we are looking to represent the home to the potential colleagues we and our colleagues are working with.
  • How will you decide on who you will choose to sell what you have?
  • Let’s develop a pricing strategy that will get you to the most $
  • If we want to preserve your equity, we will need to reposition your home into the marketplace. We don’t want to be chasing the market down.
  • We are in a very opportunistic time right now. The advantage to the sellers is… the advantage to the buyers is…
  • The market is indicating that…
  • Right now, the buyers are…
  • We need to be priced to be perceived as
  • The reality is that everything has a price at which point it will sell.
  • Seller @ number of hits on your website or MLS website @number of sales since listing, @numbre of new listings since listing, @ details regarding comparables, @ number if showings and @ number of offers.
  • Commissions are a negotiable item. The actual commission you pay is the commission you agreed to at the time of a sale, not at the time of a listing.
  • An indication of price pressure in the existing home market is the sales to new listing ratio. New listings are a gauge to the supply of existing homes while mLS sales are a proxy for demand.
  • Economic realities vs media perceptions are very often 2 separate things.
  • I have thousands of homes on my website with color photos, slideshows and displays. Thousands of commercial listings also include apartment buildings, shopping centers, businesses, lands, industrial buildings, community plazas, and more.
  • I make a really good habit of prioritizing my time. I work with existing clients first, referrals second, new clients third, and then everyone else.
  • My job is to take your home to the market and to test the market.
  • Can we set an appointment for this week to discuss your plans?
  • With the market having changed so much lately - when do you plan on putting your home back on the market?
  • Do I have your permission to be upfront with you?
  • The market is already reducing your price whether you decide to lower it or not.
  • What do the numbers have to say before you are prepared to move forward?
  • I am sensing some hesitation.
  • So… you’re not interested? Let them speak - they will go on to tell you why and why not.
  • Just so I understand…
  • Can I ask you to help me understand why you think your home will sell within this time for this price?
  • Call me now as I wish to develop this to work for you. 
  • The only thing certain about the Real Estate market is that it constantly changes.
  • Let’s see if we can match the features of your home with the needs of our buyers.
  • My job is to take your home to market and test the market through my marketing efforts. Periodically, I am going to deliver back to you the results of that test. I will provide you a current update of the marketplace and you decide if we need to change our strategy. The market is the message and I am the messenger.
  • Why would you want to do that? That sort of approach is not going to serve you very well in my opinion. May I explain?
  • Image advertising fails to address any real consumer needs because it focuses on the realtor rather than the prospect.
  • Would you sign the contract please - with a smile and nodding your head
  • Ok… and if we could put things together for you sooner, would that pose a problem for you?
  • If it made sense to act sooner, what would you do?
  • How soon would you like your beautiful home be sold to the right buyer?
  • My Dad started in this business 3 years before he brought Mom over from Italy back in 1955. Over the last 55 years, we have been involved in 11.791 Real Estate transactions; during that time, we have bought, sold, and kept 193 properties.
  •  The way buyers look at homes is not the way we live in it.
  • When we sell your home, who will decide how much you will accept?
  • Is that fair enough?
  • If the features of your property matches the needs of our buyers, would you mind us letting them know about it?
  • That is too bad - what happened?
  • Can you tell me more about that…?
  • Are you ready to go ahead now?
  • Let’s do the right thing and…
  • Proprietary MLS Auction Effect System
  • I have performed this procedure on over 2,017 patients over the last 20 years in 6 different facilities in town…
  • I will keep you updated as to the progress we are making.
  • The component that makes organized Real Estate work so well is the fact that it is organized.
  • I am very deep in knowledge about this.
  • Realtor.ca = 3 Million unique visits per day
  • I will put you in touch with my Home Buyers Network which is over strong.
  • I am a Real Estate Marketing Broker
  • I have a menu of commission rates. We can tailor a program for you.
  • I have done this successfully using this process over 1000x 
  • We will combine networks
  • I have access to buyers
  • There are 72,000 licensed Realtors within 100km of your home
  • There is plenty of time to sell but only 1 day to sell in this market.
  • I specialize in representing owners of homes that have been in the market that did not sell that I believe should have.
  • The main purpose of holding an open house is to find buyers for other houses.
  • You don’t know that this is the highest price you can get until all of the other offers you receive are lower.
  • Anchor them. Mr. Kanary, I really enjoy working with honest and trusting people like you. (Hand on chest) and because of that, I know you believe that I would only recommend something to you that is good for you.
  • The price is ___________ Is that the price range you are looking for?
  • Buyers in waiting
  • We only get paid after we exceed your bottom line.
  • No Obligation/ No Commitment Exploratory Meeting
  • We have already accepted __________ for your home. The marketplace does not agree with us.
  • Your enquiry will be accepted in the strictest of confidence without exception.
  • If you are the buyer, which home will you be most excited about? The one that looks good and has been on the market for 5 days or the one that looks good and has been on the market for 6 weeks? Let’s price it right today and get you the most money now.
  • How is the market? It depends - are you thinking of buying, selling, or investing?
  • We don’t have to give it away but we should not score them away either.
  • How would you react to the fact that…?
  • Why do you think it is that…?
  • What would you say if I told you that…?
  • Are you aware of the benefits of having your home on the market right now?
  • Right now, there  are 30% less buyers and 50% less sellers.
  • At no time during the year are the odds more in favor of the seller than right now.
  • That is bad form
  • What do you think they would say about you taking this approach?
  • If you know beyond question that there was a financial advantage to meeting with me, would you?
  • I specialize in selling homes that…
  • May I share with you why? 
  • There are 2 places you can be. On the market or already sold.
  • Can I tell you why that approach is not going to serve you very well?
  • I am going to answer all of your questions but before I do, I need to have you see the system because it will provide a framework for the answers I am going to give you.
  • I am already investing 64%/half of my commission as an incentive for the best realtors to bring their qualified buyers through your home.
  • Ads don’t sell homes. Realtors do.
  • Allow me to educate you about how real estate really works.
  • I compliment you for asking - we are in the negotiating business.
  • Since we are both busy and I have you on the phone right now, why don’t we set up a tentative time that I can call you back and confirm?
  • How does the program work? It works great.
  • All I ask in return is your loyalty. Does that sound fair?
  • This just formalizes in written words what  you and I have just agreed to.
  • Based on everything we have covered so far, assuming we can come to an agreement on the asking price and my fee, would you want me to handle the sale for you?
  • This is why so many clients choose me…
  • When you hire me, you can expect…
  • Are you starting to see how this approach will get you what you want?
  • How do you feel about what you have seen so far?
  • Are you pleased with the job we did for you?
  • The market is not supporting our price -  the sooner we price it right, the faster it will sell.
  • How serious do you think the buyers are that are looking for homes this time of the year?
  • To price a home for sale -  we look at the other ones that have sold the state of the market and look at where yours fits.
  • There are 30% less buyers and 50% less sellers. At no point in time during the year are the conditions more favorable for you than they are now.
  • Interesting…let me ask you a question.
  • Replace the words - ‘I will do my best’ with ‘If they exist, I will get them in your hands.’
  • Who do you know.., that has goals in Real Estate this year?
  • How are we doing so far?
  • What is your gut feeling at this point?
  • Is this what you are looking for?
  • Are you ready to put me to work?
  • There are 1,135,000 Realtors and 2,000,000 people with a license 
  • If your home does not sell, will you be stressed out? Well then,  you will be a distressed seller.
  • If you don’t mind, I would love to walk through with you and share with you what I see through the eyes of a buyer.
  • Do you have a friend or a family member that you would list with or would you be interviewing experienced, aggressive agents for the job?
  • It’s us against the world.
  • What do you think we should do?
  • If we had a crystal ball, we would not be having this discussion because we would already know -  this is what is going to happen.
  • We are involved in the game of life.
  • I am a broker - I broker transactions - I broker and invest in Real Estate and mortgages.
  • No obligation, no commitment exploratory meeting - the only commitment is that you want to see your home
  • We are all even in one way for sure - probably more -  that is, we each have 24 hours in a day to work with. I’m like you and you, like me - we have to prioritize.
  • I will make the achievement of your goal a top priority.
  • Wherever your search takes us - we will support you
  • Let’s see if there is any synergy and if we can add value
  • Although you are making a decision, you are still not committed because you have the opportunity to opt out of the agreement at any time.
  • Is your commitment to sell 100%?
  • I have done this successfully using this process over 1000x
  • There is plenty of time to sell but only 1 day to sell in this market.
  • The principle of the transaction has to be consummated in written format
  • You are open to opportunities and benefits, right?
  • Call on me anytime.
  • How important do you think it is that the agent you have has sold a few houses?
  • When you hire me, you are hiring someone that is going to do exactly the same things to get your house sold that’ll lead to get all of these other houses sold. The benefit to you is that you are going to be part of a proven performance.
  • The average agent sells how many homes per year? Do you know?
  • Proprietary MLS Auction Effect System
  • Judge and leave guarantee 
  • We have a vast network.
  • This is a 6-month ter with a 24-hour commitment
  • 72,000 member province-wide buyer agents network
  • Housebuyernetwork.com - right now we have x # of buyers - online converter website
  • Sellahouse.biz
  • We will market your home aggressively to our proprietary database at a over 250 buyers, our province-wide buyers agent network and out international referral network
  • Cost is only a factor in the absence of value.
  • Online Seller Benefits presentation
  • We have a very special database of buyers including investors, professional home buyers, owners, occupants looking to shelter income for a couple of years to avoid capital gains as well as our 72,000 member province-wide buyer agents network
  • My client was talking to a neighbor who heard a rumor that your clients are willing to accept X on 123 Main St. Is this accurate?
  • They are going to be more confident that everything is going to be handled more professionally and they are going to have to spend less time on the transaction.
  • Getting access to a greater number of buyers because we can reach out and speak to more people will benefit you.
  • Get your home sold for more money in a shorter period of time by creating more demand for the property safely.
  • So, it sounds to me like…
  • If you can see your way to…
  • Quick sale representative
  • I am a provider of effective solutions and strategic operations.
  • Residual income continues to be generated after the initial effort has been expanded without any outside provocation from you.
  • Global essential services license. Customer acquisition company.
  • Money comes from the acquisition of the customers.
  • In Real Estate, if there is no deposit, there is no consideration at value.
  • Other homeowners have benefited from this. I am wondering if you would also like to benefit?
  • This year performance = Expiry - DOM - sale to list ratios
  • Performance metrix
  • Signed Up Front Cancellation Guarantee
  • Everything is saleable if the value proposition is correct.
  • Buy it - Love it - or we’ll Sell it For Free
  • Instant accessibility
  • In Real Estate, if there is no deposit, there is no consideration of value.
  • Get the home sold for more money is a shorter period of time with less aggravation and inconvenience.
  • Computerized buyer/seller match up program
Twism’s
  • This agreement is for a 6-month term with a 24-hour commitment
  • Proprietary MLS Auction Effect System
  • Everyday Open Home System Proprietary
  • Proprietary Reverse Offer System
  • Take advantage of my judge and leave program
  • VIP Seller Professional Services Agreement
  • Third- party testimonies sat it much better than I ever wo;;
  • Multiple media channels
  • Get what is important to them, from them, and articulate how your programs can benefit from them.
  • What do they think is important in getting their home sold and what do they think needs to happen in order for the accomplishment of what is important to them?
  • Warranty Agent Defect
  • What is most important about getting your home sold, Mr. and Mrs. Seller, and what do you think needs to happen in order for that to be accomplished?
  • 9 out of 10 people will disqualify the house on an ad cell
  • Do not focus on selling to the exclusion of what your buyer is getting out of the deal is a waste of time. Your communications should be based first on giving and last on receiving.
  • Preliminary commitments conditioned upon price leveraging the online seller benefits presentation.
  • More stringent buyer qualification regulations
  • Highly qualified and interested buyers
  • Free Search and Match Your Home to Our Buyers Program
  • Benefit from our exclusive Turn Renters into Buyers Program
  • Before you talk about fees and price, talk about benefits and values.
  • Are you planning to make a decision to hire a Real Estate Marketing Broker based solely on the price they gave you and how low the fee was?
  • Let’s put a win-win agreement in place, shall we?
  • As a seller, you do not want to be leveraged by the buyer’s inspector
  • This is worth noting. Throughout the history of advertising ad agencies have rarely, if ever, bought ads for themselves.
  • Do you mind responding to that descriptively? Elaborating?
  • Do you mind sharing some small details with me please?
  • One of my buyers will buy your home within the next month or I’ll pay you $3500. Would you like to do a free search and match of your home to over 300 must-buy-now buyers?
  • We can get the seller to buy out your lease so you can buy their home.
  • A video rotational picture commercial of your home will be placed in everyday open house and Youtube
  • You will have your own unique website on…
  • Priority access
  • Proprietary information
  • Provide you with certificates for discounts from various retailers
  • Let’s set up a communion date and time
  • My theory is…
  • When we get a mortgage rebrand, we will invest 50% of our commissions back into your mortgage by buying down the rate to that degree.
  • Price is a function of supply and demand so it only makes sense that the agent that can create the most demand will get the highest price.
  • How many people will give you a free trip and a free phone for listing your home with them?
  • We will buy the buyer's home so they can buy yours.
  • 80% of the buyers own a home. 20% of the buyers don’t. If they own a home - we are one of the few Real Estate Brokers that will actually buy their home so they can buy yours.
  • The picture that we paint is benefits-driven. It is the benefits you have to offer and how they are parlayed to the marketplace that will ultimately determine value.
  • We are marketing for buyers long before we ever list a home for sale.
  • You have already agreed to $259,000 and at this time, nobody is agreeing to that price.
  • I set aside some time everyday to call on unique properties and I have identified yours as one of them.
  • Full service realtors give full service and that could ultimately mean a higher equity position for you.
  • How important do you think it is that the agent you hire has actually sold a few homes?
  • When you hire me - you are hiring someone that is going to do exactly the same things, to get your house sold, that I did to get all of the other houses sold. The benefit to you is that you will be part of a proven performance system.
  • I want to be in a relationship with you.
  • The market is telling us that…
  • What the pundits are saying is that…
  •  The experts have recently concluded that…
  • The experts are telling us that we can expect…
  • I have a special form that I fill out that allows for over 100 features to search by.
  • It is very difficult to provide higher levels of service and value and exposure at lower discounted commissions.
  • My Zero Risk Judge and Leave Guarantee
  • Bubbles occur when housing prices increase more rapidly than inflation, household incomes, and economic growth.
  • Price is a function of supply and demand. It only makes sense that the agent that can create the most demand for your home would be the one to get you the highest price which, in turn, leaves you with the most $ in your pocket.
  • Assuming we can come to an agreement on your asking price and our fee, are you ok with me handling the sale?
  • What’s your best guess?
  • Consumer programs- leading edge technology -  team systems proprietary marketing systems
  • Let’s consider adjusting our asking price so that you are in a better position to receive offers.
  • True values are tested values.
  • You can cancel anytime with our 24-hour agreement running concurrently every 24 hours  until you decide to cancel our day-to-day agreement guarantee.
  • You can sell on your own and pay nothing.
  • Simultaneous marketing
  • I am your conduit to many qualified buyers. We have buyers in our system callionis day in and day out wanting a house. This is the perfect match.
  • MLS is a cooperative marketing system used only by organized Real Estate Boards around the globe to ensure maximum exposure of properties listed for sale.
  • The Canadian Real Estate Association is one of Canada’s largest single industry trade associations represented by more than 99,000 realtors employed through more than 100 Real Estate Boards and Associations and 70% of the Realtors work within 150 km of your home.
  • I will weigh the contract to best serve your negotiating position.
  • Commission as low as 1% does not include co-operating brokerage commission.
  • I would love to have a live good look at the offering so that I can gain a good look understanding
  • The buyers we have in our database are professional home buyers and investors from all over the world. We also have corporate investors, owner occupants, tax defeffered exchange firms, and other buyers wanting a special deal.
  • We are a source many buyers go to first.
  • What do you think your home would most likely sell for?
  • I may actually be able to guarantee you a certain dollar amount. In order to do that, I need to be able to determine a value range of X. X is 10% or more over what they need.
  • We will be able to guarantee you a minimum dollar amount. You will get you $ before anyone else would.
  • Buyers-in-waiting paradigm. Friends helping friends program.
  • Be flexible with your fee.
  • I only make these calls to properties I deem to be special.
  • what we do is designed to attract prospects vs sell the house
  • Our Marketing is headline and Benefit Driven
  • I am working with the Buyer however I am not working for the Buyer
  • A Successful Omni Channel Marketing Strategy
  • if you want tomorrow's money wait until then
  • I would consider all options and decide what is best for the family.
  • I am not here to push you but the market might.
  • My part of value is in coordination and minimizing stress
  • I will remain focused on the expansion of your pool of potential buyers. 
  • The reason a buyer buys a home privately is the same reason you want to sell the home privately. They want to save it and the only way they can save money is to get you to give up some of your hand earned  equity.
  • We specialize in representing owners of home that have been on the market privately and that have not sold that i believe should have. 
  • There are over 100 000 Real Estate Sales people licensed within a 100 km radius of your home and every one of them is going to be aware of your home through our multiple middle channels. If you have a sore fly for sale, 10 people were interested and somebody else had the sore item for sale and 10 people were interested. Who do you suppose would get the most money?
  • You can never price a home too low because the market will adjust
  • Different agents invest different amounts to attract buyers, TV, radio, internet, billboards and other forms of marketing
  • More buyers see the property resulting in a faster sale and usually at a better price since more buyers means  more competition for the same home
  • Not all agents have the same negotiating skills. It stands to reason that good agents are better negotiators than weak agents. Who do you want negotiating in your behalf?
  • Markets are never wrong. Opinions are.
  • Higher household debt levels could lead to a sharper than expected deceleration in household spending.
  • Price is a major determining factor to whether these properties fell or not
  • 3 prices - should sell quick - might sell quick - let’s try
  • * One way to determine how well we are priced or not is feedback but others include number of showings, the rate of showings in relation to days on market and examining the market activity of houses in the area that are listed and that have sold while your listing has been put in the market
  • How will you decide who you are going to choose?
  • What my customers tell me they like about my service is …
  • Many of my customers have commented that they really appreciate the fact that …
  • Business is about black and white not red …
  • I take the risk of not being paid
  • How do you want to be communicated with 
  • 40% of transactions are done in 1st and 4th Quarters. 60% are done in 2nd and 3rd quarters.
  • What your home is worth and what the market will pay are not the same thing
  • They are signing authority but not the deciding authority
  • What is your good move please
  • The constant is that Real Estate is a complex transaction and remains the single largest investment that most people make in their lives. While people are more informed of roles down to bringing insight and interpretation to consume offer, premium advisors, services to facilitate the acquisition and sale of valuable real property.
  • Who what where when why how see tell feel is
  • Question save-listed to what is being said … Answer them… Ask a question back related to the conversation
  • Today’s seller’s market is tomorrow’s buyer’s market
  • It is not worth that money unless someone actually chooses to buy it
  •  If I say appeals to you and you feel comfortable that I can help you gain a great result, is there an opportunity for us to establish a business relationship in writing?
  • I very much appreciate you allowing me to share in that advantage 
  • Really and truly the buyer pays the Real Estate commission. It is the Buyer’s downpayment, the buyer’s financing, the buyer’s effort and the buyer’s willingness to put together the deal that creates the opportunity for everyone.
  • I am here to educate you on what is happening around you - not to be emotional about it 
  • We can offer the lowest rates because we deal in large volumes with our lenders and therefore pass on the savings.
  • The last thing you want right now is an agent that does not have the courage to tell you the truth.
  • I dont know if your home qualifies for my advanced marketing techniques
  • How may I help you? What is the next step for you? What do you need to see, feel or hear to make a decision?
  • As a real estate broker, investor, we only ask for compensation once we have exceeded your bottom line target number. Are you willing to cooperate?
  • I am sensing some resistance. Can you tell me more about that?
  • The great news is we only ask for compensation once we have exceeded your target #.
  • I would like to have a careful look at the offering so I can gain a good understanding and share some strategic solutions that will help you sell faster with very little or no aggravation and inconvenience for more money.
  • Smaller properties tend to sell at a higher price per square foot
  • We know what data to track and when and how our research can help you to achieve better informed decisions. Our business intelligence division has a team of expert research professionals who provide in depth analysis.
  • Do you mind if I take a careful look at your home on my own?
  • The market is always vulnerable to unexpected shocks to the economy.
  • Are you ready to go ahead?
  • Shall we begin the paperwork?
  • I am going to do what works and leave at what does not
  • You can even get a lower commission than that if you look further. Fact is, you get what you pay for.
  • I am calling to see what we could do to earn your business
  • Everyone has new listing greed and then when the novelty wears off, we become more realistic
  • They will be tremendous stewards of your legacy
  • Thank you so much for taking the time to write that offer. I don’t know if it will work out but we will give it a shot..
  • Congratulations you have an offer… don’t shoot the messenger… it is not a very good one..
  • What is preventing you from moving forward?
  • Don’t reveal your deadline but reveal the other side
  • Take time to say Yes
  • I really dont think that is possible but let me ask 
  • These.. Will be staying wont they?
  • You’ll be leaving the.. Right?
  • Since you’re going to Florida, you won’t need the snow blower anymore right?
  • True value is tested value. There is also next door neighbor value, and entertainment value
  • I don’t know if your home qualifies for my strategic marketing structure
  • I really dont want to start all over again, but if I’ll have to, I will
  • My fee ranges between 3.33 and 3.99%
  • Bring creative solutions to the table that will add more value for you
  • Instead of me giving you the bottom price – please give me the top one
  • Use strategies in conjunction with tactics
  • Everyday that goes by that you don’t have a written agreement it becomes less likely that you will get one
  • I am not doing that to you. The market is doing this to us.
  • I speculate no representing owners of homes that have been in the market that did not sell that I believe should have
  • * It is interesting to note that full service companies are gaining market share while low service companies are gaining people
  • We decide the price but the market   value
  • I am not worried about it … I am … however very conscientious about it…
  • We negotiate on your behalf for money, terms, conditions
  • Satisfaction is a perception of the transaction which may have nothing to do with the reality of the outcome and has no correlation to whether the parties got a good deal 
  • Negotiations end when the closing occurs and any item could be renegotiated at any time – even at the closing
  • You want to feel good? Avoid future risks or problems. Work easier, not harder.
  • Answer question given you… Make a statement … Ask a question…
  • I am glad I reached you
  • True value is tested value. There is also next door neighbor value and entertainment value. 
  • Can I tell you what the buyers are saying about your home?
  • We are running in to a consistent resistance
  • The statistical probability of that actually occurring is limited.
  • The offer funds the fee
  • You have to validate in writing what you want me to do for you and how I will be compensated
  • I require your written authoritative
  • May all your dreams come true
  • If there is anything  I can do for you or someone you care about, please give me a call anytime. Are you prepared to offer me a written authoritative to call?
  • You raise a very good point. Thank you for bringing that up.
  • Loyalty management program
  • Our fee is… We will offer …
  • The house is worth about what you are no longer willing to buy it from
  • What do you need to see, hear or feel to be comfortable about moving forward today?
  • I may be 2 or 3 agents away from selling your home but I will not give up on you.
  • I’d like to help if you’ll bring me up to speed 
  • Come in to the loyalty perks site and get access to a slew of products directly at substantive savings. Receive direct access to our 200 brandnames, retailers you can link to those websites and get cash rebates back and on your spending. 
  • Website coverage
  • Strategy for letting the brokerage community know about you 
  • I will bring my experience and skill to the table and fight hard to make sure you receive the money you deserve
  • I am afraid I am not going to be able to help you at this time. It is probably best for you to find another broker
  • I am afraid I am not going to be able to help you any further. It is probably be best that I refer you –  to help you from now on 
  • I have been thinking about your situation and we don’t seem to be making much progress here. The best thing for us to do is get together and review our strategy. I want to help reach your goals as quickly as possible.
  • Not that I am aware of..
  • May I please share with you what the statistics have shown us?
  • Now that you have bought a new home, I was wondering if any of your friends are looking to do the same thing at this time? Is there anyone like that in your circle of influence that you would like to call right now? 
  • I can appreciate your frustrations 
  • What my customers tell me they really like about my service is…
  • Don’t confuse investing with specularity. Investing is knowing your outcome based on calculated risks. 
  • I’m just throwing out ideas here
  • Invest all our time networking
  • It is going away as quickly as you sit there and dwell on your decision
  • Countless is an infinite but certainly numerous to say the least
  • Sorry about that. I zoned out for a while.
  • I want to learn from this call
  • Let’s find some common ground
  • At that price you will have to deal with an extended market time
  • We are in the business of of preserving capital and building equity.
  • Typically there are 3 things people want to think over. Price. Timing. Who to choose. Which one are you wrestling with?
  • - Strategic Solution
    • I'd be glad  to help you to work it out together
    • The seller pays the fee but the buyer fund the transaction 
    • No rational person would get into a business relationship without mutual promises in writing.
  • Recognizing the good work of those you want to buy from, puts you on precisely the same side of the table
  • Bring clarity to market complexities
  • This offer falls very short of expectation
  • Are you folks willing to pay a cooperation fee?
  • Are you familiar with our private sale guarantee? You leverage your Database Systems, Networking Systems, Marketing Systems, Home Warranty Systems, Financing Systems, and allow me to do it simultaneously, information gathering systems, Print Systems, Media systems
  • Our focus is to be certain you are involved in the entire process with real time updates
  • Value will be a reflection of price and marketing
  • Value is a reflection of the Price
  • Seller certainty programs
  • We are going to shop it to our pool of 93 sophisticated cash Buyers and present the feedback to you
  • Selling the home is easily accomplished with more prospects
  • Would you rather have offers on your home or would you rather list it
  • Do you authorize me to run your house past these Buyers
  • Your Home will sell faster and for more money because we remove many of the Barriers
  • The Biggest reasons deals fall apart are
  1. Inspections
  2. Title challenges
  3. Financing
  • Marketing the home and selling it are not the same thing
  • Would you rather have offers on your home or list it for sale
  • Lease to purchase options available
  • Pre-paid Interest
  • We market the payment not the price
  • First year payment as low as...
  • The financing piece has to be set up in such a way that more people can qualify
  • Get ahead of the declining curb in the pricing equation
  • People set up their searches by price which stems from the amount of monthly payment they can afford
  • The price of the home is the first impression of the house and has rarely been more important
  • How do we set it up so that it is your house that Buyers want to see when it hits the market
  • Any time the interest rate moves by 1% the Buyer's Buying Power is affected by 10% to 12%
  • Houses in an upward shift usually sell without any need for creativity from anyone
  • Creative Financing is a term we leverage to describe affordability challenges
  • It is my responsibility to create opportunities for more people to buy
  • We will come to know every single loan program that is available to the house in order to help more Buyers become qualified
  • You can be the warranty company or you can let me be the Warranty company
  • The Warranty provides you with protection from the time the home is on the market until the time it closes
  • What day would you be ready to start having Buyers look at your home s and d Sellers
  • The Warranty provides you with $40,000 in total protection coverage
  • Explain the market: I have the market knowledge to help you make informed choices. Market Knowledge = Money Saved!
- Taking advantage of higher mortgage rates
- Fewer qualified buyers to compete with
- More homes on the market
- List prices adjusting down
- Sellers are willing to pay buyer's closing costs
- Sellers are agreeing to Request for Repairs
- Sellers are paying buyers home warranty

Now, instead of having to pay CASH OVER appraised value, you can buy a home at or below list and use that cash to buy down the rate!
  • We create more demand for our own supply
  • Price your home at the price you'd sell it for
  • The pain of a double move is a lot less than you're new home being ready and you're existing home not being sold
  • Do you want a cash offer on the home or do you want top dollar for the house?
  • There is always a percentage of Buyers out there that will sell their home to get out of it
  • This is a fee we charge to partially offset the investment we are making in a smooth on-time closing for you
  • How will you decide which salesperson to do business with?
  • 2 What do you have to see to feel 100% comfortable in hiring me?
  • 3 That is fascinating...
  • 4 What I have discovered through the years is that advertising me suppresses response.
  • 5 As your realtor...
  • 6 When we sit together...
  • 7 After you sign the contract...
  • 8 Because I will communicate with you weekly...
  • 9 Naturally assumptive.
  • 0 The good news is that what I do is dramatically (direct?)
  • 11 What do you need to see, hear, or feel in order for you to feel comfortable in choosing artists?
  • 12 Imagine for a moment
  • 13 Picture for a moment
  • 14 What objectives might you have in Real Estate for the family this year?
  • 15 The meeting is free but the results will pay.
  • 16 The true value is the agreed value
  • 17 Within the context of reasonable expeditions
  • Share some strategic solutions that will generate more activity and ultimately create a result.
  • 19 It is not a great deal for Him, and it is not a bad deal for you, which means it is a good deal for everyone.
  • 20 I trust...
  • 2 21 It is immensely important in Real Estate to deal with a professional who can deliver a proven business system. The system must define their core competencies, value proposition, risk mitigation, and exit plan. There must be a clear definition of expected results based on performance standards which are measured with lead and lag measurements. Further, they must demonstrate the negotiation tactics that will most likely be used based on current modern conditions.
  • 22 Staging is about creating value, desire, and memories.
  • 23 When we get together and you feel comfortable with my approach to your needs, is there anything preventing you from doing business with me right away?
  • 24 Part of my responsibility in service to you is...
  • 25 Out-of-the-box solutions...
  • I could get your home sold right away, would that pose a problem for you?
  • 28 If we got together this week and you were comfortable with my approach to your needs is there anything preventing you from doing business with me right away?
  • 34 Who do you work for? I work for the client which will hopefully be you as of tomorrow.
  • I continue to leverage technological marketing and networking systems trusted in the advancement toward a successful end result.
  • 36 We keep people away from each other to bring them together.
  • 4 37 Buy Real Estate...Create wealth slowly--usually...Get rich quick--rarely...but... NOT never...
  • 38 As clean as you can get it and as much money as you want to give us.
  • 39 Is this not the kind of advanced marketing you are looking for?
  • 40 Some buyers are culturally inclined to lowball but it does not mean that they are not serious.
  • 41 I work through written authorization and by appointment only.
  • 42 Are you contractually represented?
  • 43 You are in charge of the decisions. I am in charge of the process.
  • 44 My value is in negotiating the transaction to your benefit... Holding it together...And... Making sure it is completed.
  • 45 I would like to show you how many more advantages we offer than the average agent.
  • 46 This sounds a lot more comprehensive than text communication...I will call you shortly.
  • 47 I can appreciate that...However...
  • 8 My best guess is you will not remember how cheap he was but you will remember how he let you down.
  • 53 Vacant homes take 16% longer to sell and sell for 17% less money.
  • Who do you know that I should speak with about Real Estate in the next little while?
  • 50 Who in your circle of friends, family, or neighbors should I speak with about Real Estate?
  • 51 Who else in your circle of friends, family, or neighbors should I talk to about Real Estate?
  • 52 I will negotiate the compensation in a reasonable manner
  • Staging always costs less than the first price reduction.
  • 55 Over 91% of people look online for their next home... Best to prepare your property to be seen.
  • 56 Buyers spend less than 5 seconds looking at listing photos before clicking through to the next listing... Have you experienced this?
  • 57 Staging is usually 1-1.5% of the list price when the house is vacant...We typically come un under that percentage.
  • 58 I am not going to guarantee a sale but I will guarantee the pursuit of it.
  • 59 I cannot guarantee you a price but I can guarantee you the pursuit of the highest price.
  • 60 Always listen to the experts...They will tell you what cannot and should not be done... Then...Go do it.
  • 61 Wait often means never.
  • 62 The agreement is self-renewing every 24 hours.
  • 63 If it sold there, would that be reason enough for you to sell it?
  • 64 Sounds exciting...Can you tell me more about that?
  • 65 Just so I understand...What will that do for you?
  • 66 I'm curious...What's talking
  • Instead of advertising what we have, we advertise to who we want to attract.
  • 69 Would you like to know the new value of your home? How would you like me to deliver that?
  • I need your endorsement here, please.
  • 73 We've got a shortage of inventory and high demand.
  • 74 With the market being what it is right now, I am wondering if you are ready to___ ?
  • 75 At what price would you become a seller?
  • 76 If you knew it would cost you more...What would you do?
  • 77 What's important to you about selling this home?
  • 78 What is important to you about the Real Estate Broker you choose to represent you??
  • 79 Research proves that homes that experience a listing price reduction sit on the market longer, ultimately selling foor less than similar homes.
  • 80 Negotiating is not about winning...It is about finding an acceptable set of conditions for both sides
  • I would like to have a good look at the offering so that I may gain a good understanding and then share with you some ideas on value together with strategic solutions to create a result.
  • 100 Should what I say make sense to you...And...You feel good about the value...Confident in the system...And comfortable with me...is there an opportunity for us to conduct business at our meeting via a signed listing agreement that you can opt out of at anytime without any further commitment?
  • 101 At our meeting...
  • 102 When I sell your home...
  • 103 As we work together...
  • 104 When we get together...
  • 105 The process creates momentum.
  • 106 This reiterates in written word that you and I have agreed to verbally.
  • 107 We are independent businesses working within the umbrella of a company.
  • 108 Would it be OK if I followed up with you when you are closer to making your move?
  • 109 I've never had a listing in this area that I've not been able to sell.
  • 110 A cooperation fee is the compensation you would offer based upon a successfully completed transaction to a qualified buyer.
  • 111 Should what I say make sense and you feel good about the value, confident in the system, and comfortable with me, is there an opportunity for us to conduct business today via a signed listing agreement today that you can opt out of at any time with no stipulation that you could continue to sell privately?
  • 112 What's important about ___?
  • 113 What will having ___ do for you?
  • 114 What will that do?
  • 115 What does that mean?
  • 116 Tell me more about that.
  • 117 Help me understand that.
  • 118 What impact does that have?
  • You will only price the home at a price that you yourself will not pay for it.
  • 146 If you price the home at a price that you would pay for it, it will sell faster.
  • 147 Our list includes homes that are not even available to the public yet.
  • 148 It is indeed true that there are less buyers. However, there are also a lot less homes for sale.
  • 149 Price is a function of supply and demand and arguably I can create more demand for your home and get you a higher price. May I please have an opportunity to show you how I can do that?
  • 150 What if I can get you (net net ?) more money in your pocket that you could get on your own?
  • 151 Well...I don't know... I have not seen your home yet.
  • 152 I want to do a good job for you.
  • There is no downside for you as a buyer to receive information now because you will be very highly informed when you are indeed ready.
  • 154 For example: are you interested in homes with alternative insulation such as urea-formaldehyde? Well... You see... That is why I want to get together... Because I want to understand what you want as well as you do.
  • 155 I see Z buyer objections.
  • 156 Let's not get carried away.
  • 157 We don't know how the market will react until it does.
  • 158 Lazy Agents leverage discount commissions as a differentiator.
  • 159 It sounds like you are more concerned on what I'm going to learn vs what you are going to earn.
  • 160 I want to show you how much extra I do to sell homes.
  • 161 Mr. & Mrs. Seller, I am going to do a fair amount of work in preparation for our meeting on Saturday and all I ask in return is your commitment. Don't list your home with any other Realtor until we've had a chance to meet. Does that sound fair?
  • 162 When you have every Realtor helping you, you really have nobody helping you.
  • 163 Are you certain you would not consider a brief, free appointment at your convenience?
  • 164 I can send you what you are looking for, especially the hard-to-find and great deals
  • 165 Would you prefer to look for your next home before you put your present one for sale?
  • 166 Benefit first... Then commitment.
  • 167 Free no obligation.
  • 168 When would be a good time for me to follow up with you when you're maybe a little closer to making your move.
  • 169 I include market data on home sales. Home sales fluctuations on volume of homes sold on list to sales price rations and how to increase the value of your here quickly, inexpensively and with very little effort.
  • 170 It is full of great information to keep you in touch with what is happening in the marketplace and some (unintelligible) on what to do to increase the value of your home.
  • 171 Great downtowns are built on engaging public spaces, provocative public art, and rich culture programming and activities.
  • 172 Price is 98% of any marketing plan and the faster you achieve market value, the faster everyone's needs are met.
  • 173 In today's (unintelligible), the receipt of an accurate listing price is no longer just good advice. It is crucial in securing a sale.
  • 174 My recommended list price has been thoroughly researched.
  • Toronto appreciated 550% more than any other city in the world from March 2020 to February 2022
  • Most buyers disguise themselves as sellers and most sellers disguise themselves as buyers.
  • Would you prefer to look around for your next home before putting your home for sale?
  • Who do you know that would benefit from a discussion with me about Real Estate?
  • Fast and easy priority access to proprietary information.
  • Any property you see already has the Realtor's fee built into the list price.
  • In Real Estate, you make decisions without making commitments and you control the Real Estate without owning it.
  • You've probably been involved in many discussions about moving lately... Who do you know?
  • Would you like a more accurate evaluation?
  • For example: would you like homes that have aluminum (unintelligible) or an oil tank buried in the yard?
  • I want to have the same great understanding of what you are looking for so that I can sell perfect matches.
  • Most online websites offer properties that have been on the market for several days or sometimes even weeks, and sometimes not available at all... What I propose is to provide you priority notification to the best opportunities that come available so that we don't miss out on the perfect one.
  • How are you searching for property?
  • Is it about me telling you the highest price and quoting you the lowest fee or is it about your belief in my abilities to bring the highest price to you with the least amount of aggravation.
  • You don't want to choose a falling price
  • We can either let the price sell the house or let the house sell the price.
  • It is full of great market information, statistical data on what is happening with home prices in our area... Fluctuations ins the market place... And it also is loaded with helpful tips that will assist you in preparing your home for your eventual move.
  • You indicated.
  • Hear me out on this.
  • What happens when you...?
  • Can you imagine...?
  • By the time you have started to... you will...
  • A person could...
  • When you really begin to... then...
  • You may have already started to notice...
  • Don't... too quickly...
  • How would you feel if you...?
  • The fact that ..... means..
  • If you believe that all agents are the same, then any old agent will do but if you would like to be more sure of more profit, then the solution is to gamble less... go with the sure thing...the agent that creates more demand will sell your home for more and do it in less time... Combine that with the agent with the most experience and you will have a smoother, on-time transaction.
  • Would you rather...?
  • If you manufactured pens and one sales company charged you 25c and sold the pens for $1, you would make 75c profit on every pen... If I came along and charged you 35c per pen, you probably would think my fee was too high, maybe even exorbitant, but if I was selling your pens for $1.50, your profit per pen would be $1.15... considerably more profit. And you would be confident in that profit because I have a long, proven track record of doing just that... Delivering other pen manufacturers more profit per pen sold... Does that help you better understand how we can get you more money at the end of the day?
  • If price is a function of supply and demand, it only makes sense that the agent that can create the most demand for your home would be the one that can get you the highest price which in turn leaves you with the most $$$ in your pocket.
  • We have buyers now. Buyers call us daily for our unique consumer progress reports and other properties we are ofering up for sale. We are the conduct to the best buyers, willing to pay top dollar.
  • Proprietary information and priority access to this proprietary information.
  • We can also talk about timing and when the best time to do this might be and answer any of the questions you might have.
  • I couldn't help but to notice
  • My lines of communication are wide open to you and for you.
  • Consider the 24-hour, 48-hour, 1-week agreement when there is a challenge signing the buyer up long term.
  • Inexpensive tips that would further increase the value of your home.
  • In addition to accurately determining value... it is important that you know what to do. and more importantly.. what not to do to sell your home for the most amount of money.
  • "Mr. & Mrs. Jones, our mission is to sell our clients' home fast and for top dollar with the support of our unique Team System, our exclusive consumer programs and our leading edge technology. To explain how we do this, let me tell you how I'd like to proceed:
  • First, I'd like to explain the Home selling System to you, and how the process we use to sell homes is completely different from the way other agents sell real estate
  • Next, I'm going to spend some time talking about the Exclusive Consumer Programs we have developed as a direct result of our experience with over <<#>> home sellers. I'll explain to you what these programs are, and how they will benefit you.
  • Once I've given you a good understanding of what our Team can do for you in a general sense, I'd like to talk about your situation specifically by showing you some comparable home sales so we can establish a competitive listing price.
  • Do you have any questions about the way I'd like to proceed? *Good. Let's get started. Let's start with our Team System. What it is and what it will do for you. Beyond the fact that other agents have a real estate license and the agents on our team have a real estate license, that's where the similarity ends, because the system we use to sell your home is completely different from the way any other agent operates. Let me explain.
  • Wife is not playing ball... OK. Great. May I please have his cell # so that I may respond to his request?
  • Would you like to receive the information as well?
  • I can point out inexpensive things to do and not to do to maximize value
  • I can be much more accurate in determining the likely sales price by looking at your property
  • There is a lot to do to prepare your home to sell and this would give us a good opportunity to get a head start
  • I can point out some inexpensive things to do to further increase the value of your home.
  • Do you feel obligated to only work with the Realtor?
  • It is what we do during the pre-marketing phase that makes the difference.
  • What is most important to you... Doing the work yourself or setting the best property for the best price?
  • We will then be less likely to miss out on the perfect opportunity.
  • I am actively pursuing the answers to your questions
  • Are you folks ready to get your home sold tonight?
  • An agent who discounts their commission has a very low perception of the value to the marketplace...Is that the type of agent you want fighting for your hard-earned equity... Or...Do you want someone who understands their value and will defend it as well as the value of your home.
  • Priority access to proprietary information.
  • The only time you know that you now have the best offer you are going to set is when you don't receive another one as good as the one you now have.
  • We have a special head start program.
  • Any agent that compromises commissions must also set the investment he makes in advertising, marketing, and selling your home.
  • We can also talk about timing and answering other questions you may have.
  • The person who cuts his own professional fee reveals a mindset about how he sells... It suggests he will quickly and easily be willing to reduce the sale price of your home and urge you to accept and offer significantly lower than your asking price.
  • On multiple bids, buyer will pay $1,000 above the highest offer up to $625,000 provided highest offer is disclosed.
  • The value of your home has changed...Would you like to know thee new value of your home?
  • Do you want the cheapest, regardless of what it ends up costing you? 39 Do you prefer looking around before putting your home up for sale to give you a sense of what is out there to purchase?
  • Consider reconsidering.
  • If we can figure out a way through this together, does the rest of it sound good to you?
  • Our service eliminates the hassle of manually searching the market every single day while gaining access to property listings you would otherwise must act on.
  • Do you think you would be open to meeting with other Realtors before you commit?
  • What must we do to earn your business?
  • I want to ask you if you feel you are receiving the best service possible.
  • Fast sale...most money... least hassle... which is most important to you?
  • All I need is for you to hire me.
  • Can this work for you?
  • Remember this when we get to the fee because I am very expensive.
  • I won't give anything away without getting something back from you.
  • The most costly expense when you sell your home is the mortgage.
  • Let's look at a net sheet... then you will clearly see all the closing costs and why you will walk away with after net expenses... 3 scenarios
  • I'm not here to receive anything that I will not earn.
  • Did the other agents you met with show you their list of ready-to-act buyers?
  • Have I successfully demonstrated to you this we can create more demand for your home than anyone else?
  • Would it be OK with you if I showed you where we get the buyers from?
  • Please approve the paperwork. 99 We usually (unintelligible) the buyer for the home prior to listing it.
  • I understand and...get... that sort of approach may not serve you very well... May I explain?
  • Why would you want to do that?
  • There is an indication in the marketplace that...
  • Those implications could have a significant impact
  • I'd love to show you the property but my seller has requested that I meet with all of the buyers before showing their property just to make sure that: 1) They are qualified; and 2) Their property is a good match to what they are looking for before we spend everybody's time.
  • As their representative, I really do need to adhere to their wishes.
  • I want to show your property to qualified interested buyers... Do you agree that is what you'd rather me do?
  • With your permission then...
  • I will make sure to meet with them first to make sure they are financially qualifies.
  • I'll make it worth your while... When you come and meet with me, I will not only schedule a showing to lock out the property...but any other properties that match your criteria... And I can set you up a search so that any new properties that come available and sitting in your e-mail inbox before the other buyers know about them... All of this is free and there is no obligation to buy anything.
  • Most Realtors and Buyers alike look at the photos and then the remarks and make the decision to eliminate the home or carry on
  • Pricing is an important part of the consideration in order to achieve the highest value
  • Don’t plan on Realtors becoming instinct anytime soon. The size complexity and legality of buying and selling Real Estate Assets warrants seasonal professional representation. Additional off-market not listed on the MLS deals represent over 10% of home sales in some markets and you can’t tap into these without tapping into a Realtor’s loyal network.
  • The express purpose of the MLS is to facilitate a unilateral offer of cooperation and compensation between Real Estate Brokers.
  • I’ll always extend you the courtesy of telling you how it is
  • It seems to me a virtual certainty that…
  • Fees allow us to serve you better.
  • When a buyer buys directly through a listing agent, they pay X, and on average we sell for X.
  • We have to send that to our underwriting department.
  • The underwriter will give you a higher price because the listing price will reflect a higher value.
  • Most people dont wake up as a home seller.
  • Give me a cheque, you can have the deed.
  • It seems to me a virtual certainty that…
  • It’s a handshake on paper.
  • This guarantee switches the risk from you to me.
  • Many Realtors will promise to do a good job but it is very rare that a Realtor will guarantee it.
  • Obviously, you are not interviewing agents because you think it is fun or because you have nothing to do. You are doing this because you dont want to make a mistake.
  • We specialize in putting people in a position to do well.
  • I encourage you to consider…
  • Allow me to provide you with a merely refined estimate by sharpening the pencil.
  • I don’t want to list your home either. I just want to sell it.
  • Provincial law requires written permission for me to bring buyers through your home.
  • I won't get into every one of them but I will dive deep into a few of them… is that ok?
  • Anybody that calls our toll-free phone number gives up their anonymity.
  • There is no better date than the actual showing activity on this home.
  • My job is to create more demand for your home in order to increase perceived value.
  • There is a really big difference between competition and comparable data.
  • In Real Estate, removing the risk means either releasing them from their contractual obligations or expanding your own contractual obligations.
  • These buyers are a high match for your home.
  • After a moment of agreement in the negotiations - nibble for a little extra.
  • People feel good after they have made an initial agreement. Their minds are working to reinforce the decision that they have just made and one more receptive to any additional suggestions you may have. 
  • There is a bit of a disconnect in the housing market right now. Buyers are holding off anticipating a slump in prices while sellers have dug in their heels determined to wait and see if the heat comes back to the cooling market.
  • Feel | Felt | Found
  • I understand the way you feel. Another way of looking at that may be…
  • If I could multiply the exposure you are currently getting without getting in the way, would that be ok?
  • If I could multiply the exposure you are currently getting hindering your private sale, would that be ok?
  • If I had a buyer that was willing to pay me to sell your home would that be ok?
  • Will you let me post your home for sale on my website?
  • Sales were up for many home types in the GTA regions surrounding the city of Toronto. This is due, in part to the additional upfront land transfer tax in the city of Toronto.
  • A substantial weakening is unlikely because factors such as steady employment growth low-interest rates and population gains will provide partly offsetting support.
  • We do not expect major imbalances between supply and demand to leverage in the short-term that would cause the ongoing downward price adjustments to unravel into something much more dangerous.
  • Before the buyer, the seller wants to speak with.
  • Best price in your time with the least hassle.
  • How much would you like to sell for?
  • What price would you be expecting from the marketplace?
  • Do you mind if we always use this door for showings?
  • May I please have the key?
  • I'm leveraging the marketing dollars.
  • We applied our home selling system.
  • Assuming we can agree on price and commission, do you see any reason why we should not work together?
  • Would you like me to drop over to your home and give you a more accurate idea of what it would sell for?... While I am there I could give you tips on what to do and more importantly what not to do to sell your home for the most amount of money with the least amount of hassle plus I can go over a net sheet so that you will know exactly how much you will take away from a sale after all the closing costs.
  • What would you prefer to do first... have buyers coming through your home so you can entertain offers or start looking for your next home.
  • I am going to tell you what to do to make your home worth more.
  • I can give you a real accurate assessment of what your home is worth by popping over.
  • By getting together for 15 minutes or 20 minutes, I can have the same great understanding as you do as it relates to what you are looking for.
  • Market Houses for sale to generate leads that will Buy Homes
  • Do whatever you want to do with your earnings but don't take mine away.
  • Only through premier fee structures may we offer abnormal service
  • The MLS is a public space on the internet where co-operation fees are advertised
  • With all due respect to you doing what you are doing, now has not worked well... I propose we do something different
  • My fee is based on time... it is based on performance
  • Newsletter offer... great information statistical data and helpful tips to help you prepare
  • Value in the market is based on what has happened. Value from the market is based on what is happening and what could happen as a result
  • A real buyer is someone who is willing to make sacrifices
  • I will give you an objective dissertation of the current market conditions and do my best to articulate the uncertainties I see looming
  • If you sell first you'll know exactly how much money you have to buy a new home... the rest is that the ideal home may not be on the market when you are ready to buy and you may have to settle for a less than ideal home or you may have to rent a property until something comes up for sale that you really love
  • I'll do my best to explain the benefits and risks of each option
  • As a realtor, my role in answering the question about whether to buy first or sell first is not to answer the question for you, making it seem like its obvious but to make sure you have the most accurate and pertinent information so that you can make your own decision. The answer of whether to buy first or sell first can seem obvious but the market can change in an instant and when it does, this decision has extremely several outcomes
  • I will point out some inexpensive tips to make it worth more money
  • Doing that will not have a big impact
  • How much you pay is irrelevant if what you pay is sufficient
  • Would you consider a brief appointment at your convenience
  • Consider the most important elements
  • This could be damaging, dangerous and devastating
  • As you may have noticed... homes that come on the market that would be a great fit for you sell really fast
  • You will find out about the best properties before other buyers
  • We even have access to homes not yet on the market
  • We've opened up partial access
  • Proprietary information and priority access
  • Some of the best deals never make it to the open market
  • If you buy first you will know exactly where you are going and you will be able to choose the house you really want in the neighborhood, you really want... the flip side is there is always a risk that you may end up owning 2 homes or you may end up selling for less than you had expected since we can't control the market
  • Would you consider a brief 15 minute appointment at your convenience
  • Commitment is a deliberate and willful laying down of oneself before someone or for something
  • I would like to be the last agent you meet with to show you how much extra I do to get your home sold
  • I am going to do a fair amount of work in preparation for our appointment and all I ask is your commitment that you won't sign with anyone before we meet
  • Are we in the race
  • The value in the market is what has happened whereas the value from the market is what could have potentially happen
  • My fee is not based on time... it is based on performance
  • Require percentage reductions... you reduce your price by 5% and I reduce my commission by 5%
  • You have an option to terminate at any time
  • What is your area of concern?
  • BATNA ... What is the best alternative to the negotiated agreement
  • Negotiation is about two or more parties interacting to gain agreement on one or more issue
  • I will curate the information and bring it to you
  • This is a live look at our contact management system
  • What is most important to you in getting your home sold and what do you feel has to happen for that to be accomplished
  • We will give your our quick easy plan of all the things you can do to increase the value of your home
  • Talking about a service is better than speaking about a house because it has wider appeal
SELLER OFFER:

Would you like a free studied assessment of potential pricing for your home? And while we're there we will give you a free search and match of our database of buyers in waiting. We will go through a net sheet to determine how much you have left after all expenses are considered and we will start the process of giving some tips on what to do and more importantly what not to do to sell your home for the most amount of money in your timeframe with the least amount of inconvenience. We will also share with you our quick and easy plan of all the things you can do to increase the value of your home. Would that interest you? This is a free service and there is no obligation.

Would you prefer offers from investors who will flip it for a profit or would you like to keep that money for yourself?
Top dollar involves a process
We are now incentivizing a Buyer's Agent to work for their commission
We have access to several dozen small to medium sized family owned home building companies
We establish a financing incentive that will qualify more people
We will create more demand for your supply
If I could get you $745,000 or pay you the difference if I don't would you be open to moving forward
We charge blank for our full service program to help the seller market their home and get them to a closing table
Are you open to negotiating with a Buyer and their Realtor to net you what you require in your pocket after all expenses are considered
The more Buyers that come in the higher the price you will likely achieve
If nobody agrees with your price that makes you the Buyer at that price
Things in a well worked system like Real Estate tend to be the way they are because that is how they have worked best
Wholesalers steal equity
Traffic equals leverage and leverage equals more money in your pocket
We have a very unique approach to selling homes that is very successful and we'd love to do that for you
With your particular Home in your circumstances nobody is offering cash for your home so here are the options
The only other option is to see what a buyer who wants to live in the Home would pay
It is important for me to be in the position of representing you for these offers to be presented
The whole brain child is anchored in providing you with the highest price
I am the local licensed provider for HighestPrice.com
Local investors institutional investors or individual Buyers wanting to enjoy your community and live in your home
We will compare it to our second pool of buyers which are individual Buyers wanting to enjoy your community and live in your home
Leverage measurable science to accurately predict
What you might find helpful is...
I can give you a really accurate estimate by having a look..
I will support your desire to sell the home
A CMA, net sheet and clear strategy
The services we provide above and beyond any other realtor
Point out all of the ways I can help you make your home more valuable
Wanting to sell your home with no hassle, which would you prefer... an offer from an investor.. one buyer previewing your home 70-90% of market value, super fast closing or would you prefer an offer from a buyer who wants to own and live in your home as the new homeowner 1-9 qualified buyers previewing you home. 99-105% of market value. 14-30 day closing
I've been doing this long enough to comfortably say that...
I would like to clarify...
A common thread for us to further our communications
I'm coming from a posture of...
Would like a free market consultation to determine where your home fits in amongst the ones that have recently sold and are now available
What is your motivation for selling it yourself?
I'll bring my list of buyers over and we can do a search and match
Having
I've unlocked all the features for you is that ok?
An accurate market assessment
Meeting with me is free and you are never obligated to anything
Does your company have a policy that would prevent you from negotiating your fee?
Many of our buyers already have relationships with other Realtor in our city-wide Buyers Agent Network... do you want us to tell them to not come?
We are here to preserve your wealth, grow your hard-earned asset and minimize risk
A cap on what you will pay is ultimately a cap on what you will receive
Everyone is an expert until they realize they were wrong which usually does not take very long 
Early after 5 or later in the evening after 7:30 pm?
From my perspective, this is very positive
There is a compromise to be made
If you don't think we've earned it, don't pay
This is an agreement for me to negotiate in your favor
Our fee is built into the process of sale
A small charge that will help offset the cost of the extra services we provide
We do the work and then get paid, and not the other way around
I have a moral obligation to make sure this transaction is profitable for both of us
Superior marketing in a crowded space
So few showings is a clear indication that you are being eliminated
Sometimes the toughest negotiations are the ones that involve the least amount of money
Are you planning on putting a sign on the lawn first or do you want to see what is available in the market first?
We do require for the first appointment that both involved are present... from that point on, if you would like to take driver's seat that is completely ok... just for the first meeting, we do require both, that would actually work better for both of you
Would you prefer the appointment to take place at our office or would you like us to come to you?
The best observations that I have been able to make are 
Give yourself time to think, time to commit and more importantly time to continue the process
Instantaneous process
Can we chat another time? I am on a deadline today
I have the only thing you need which is more
I have certain tools, skills and abilities, and the question is how can I use those to benefit you today
Open houses are a big benefit to the agent and an inconvenience to you
Without an agreement in writing, there is no representation
An agent that represents a seller can't do or say this for a buyer that will compromise the seller's negotiating position in favor of the buyer
My responsibility is to create more demand for the supply
I had to take the commission from the home they were buying to make the net work on the home they were selling
The house sells the house and we bring the people to it
We will sell that without charging you a listing commission
You choose your competition when you pick your price
Would you like a second opinion on that price super fast even after all expenses? Would you be open to it?
Cash offers work Brilliantly IF you are willing to trade a good bit of equity for convenience
The Seller has taken the liberty of making an offer to your Buyer and I have just sent that over to you
The idea is to make your home appear more valuable than any other home in the Market Place